Posts By: Amanda Reed
September 20, 2022 – PSCU, the nation’s premier payments credit union service organization (CUSO), has announced it has expanded its partnership with ValleyStar Credit Union (ValleyStar). In addition to support services for credit, the CUSO will now also provide debit processing support for the credit union.
Founded in Martinsville, Virginia, in 1953 to serve nylon plant employees, ValleyStar currently operates in 44 counties and cities throughout Virginia and North Carolina.… Read more
September 20, 2022 – With regards to the economy, it continues to be a “Tale of Two Cities.” Job growth remained strong in August, with non-farm payrolls rising 315,000, near consensus estimates. The unemployment rate climbed slightly to 3.7% for the month. Yet the biggest economic concern for consumers remained a stubbornly high inflation rate, which rose by 8.3% in August despite falling gas prices.… Read more
By: Kenna Smith, VP, B2C Marketing, PSCU
It’s that time of year when marketing teams begin reviewing how to develop the budget ask for the upcoming year. It can be a hard needle to thread, as you must consider the balance between what works every year with the need for your financial institution to stay competitive in the market.
Often, when organizations work on marketing budget decisions, they look at what is a “must-have” versus a “nice to have” and plan accordingly.… Read more
Credit Unions That Don’t Include Wealth Management as Part of Core Offering Risk Losing Members
By: Justin Steitz, Chief Operating Officer
While credit unions were once known for dragging their feet amid the ongoing digital transformation of financial services, the pandemic changed that dramatically. Today, digital has become table stakes for credit unions, which have always been known for their member-first focus and mentality.… Read more