6000 28th Street SE
Grand Rapids, MI 49546
Phone: (949) 645-5296
Director/Membership & Advocacy Development Officer
Denise started her credit union career over 30 years ago as a Teller for Pacific NW Federal Credit Union in Portland, Oregon. She moved up and around the org. chart working in every department except for IT.
She landed the VP Marketing at First Tech CU where she promptly changed her title to VP Cult-ivation. In 2000 she went on the road to help credit unions tell their story, both internally and externally. She is the author of two books: Tattoos: The Ultimate Proof of a Successful Brand and The 2020 Vision of Marketing: A Focus on Purpose.
She is a Filene Research Institute i3 alumni, WCMS graduate, 2012 CU Times Woman to Watch and designed the CMN Credit Unions for Kids logo.
In New Mexico she spearheaded the Keep It Co-Op campaign that has united all cooperatives in Santa Fe, Los Alamos and Espanola. She believes we are better together.
Denise is a Volunteer Firefighter/EMT for the town of Cochiti Lake, New Mexico where she lives with her husband Mark and their two adorable dogs Dexter and Emma Rae.
Denise joined NACUSO in 2016 where she develops membership and helps CUSOs tell their story.